The rule is about the file, not the tool that made it: it applies to any .gif, whether it comes from GPT Image 2.6 on Kreavo or from another app. The platform rules below were read on November 9, 2026, from Meta's Business Help Center and TikTok's ads help center.
Meta: a GIF runs as a video ad
Meta lets you use GIFs in ads on Facebook, Messenger, Instagram and Meta Audience Network. A GIF ad plays the same way as a video file and reports the same metrics as a video ad.
- In Ads Manager, start a video ad.
- In the Ad creative section, click Add media, then Add video.
- Upload the .gif file as if it were a regular video file, then crop it for each placement if you want.
- Finish the ad and publish it. You can also boost a Facebook Page post that contains the GIF.
Meta's limits are loose: the file must be under 4 GB. Meta recommends subtle motion and warns against GIFs that flash or look pixelated. It also notes that .gif files may not play on every mobile device, and suggests a video for older phones and slow networks.
TikTok: GIF is not an accepted format
TikTok in-feed ads you upload (non-Spark Ads) accept .mp4, .mov, .mpeg, .3gp and .avi files, up to 10 minutes and 500 MB. Spark Ads, built from an organic post, take MP4 or MOV. GIF is not on either list. Each shape also has a minimum size:
| Shape | TikTok minimum | A 512 px GIF |
|---|---|---|
| 9:16 vertical (recommended) | 540×960 px | not this shape |
| 1:1 square | 640×640 px | 512×512: too small |
| 16:9 horizontal | 960×540 px | not this shape |
Converting the GIF to MP4 fixes the format but not the size: a 512×512 file is still under TikTok's 640×640 minimum for square ads, and it is not vertical.
What a GPT Image 2.6 GIF is
| Frames | Price on Kreavo | Loop length |
|---|---|---|
| 4 frames | $0.15 (15 credits) | 0.32 s to 2 s |
| 9 frames | $0.32 (32 credits) | 0.72 s to 4.5 s |
| 16 frames | $0.45 (45 credits) | 1.28 s to 8 s |
- Square only (1:1) and always 512×512 px, whatever resolution is selected.
- Made on GPT Image 2.6 Flare and Sunburst. Budget does not make GIFs.
- Text to image only: a GIF cannot start from reference images, so it cannot start from a photo of your product.
- Transparent backgrounds are a separate option for still images.
That makes it a good fit for a light Meta placement, a store page or an email, and a poor fit for TikTok. Prices of every GPT Image 2.6 option: GPT Image 2.6 on Kreavo
The TikTok-ready alternative: a 9:16 clip at 720p
A 720p vertical video is 720×1280 px, above TikTok's 540×960 minimum. 480p is below it, so pick 720p or more for TikTok. Short clips cost little more than a GIF and can start from your product photo:
| Model | Clip | Price |
|---|---|---|
| Grok Imagine | 6 s, 720p, 9:16, with sound | $0.55 |
| Wan 3.0 | 5 s, 720p, 9:16, with sound | $1.00 |
The same clip also runs on Meta, as a regular video. Every model's price per clip: the AI model index