Enter your monthly video volume and what you pay a creator today. See instantly what the same content costs with AI UGC, how much you save per year, and how many days of waiting you get back.
Typical $50 to $500 per video
Typical 3 to 10 days
$1 to $5 on Kreavo, depending on the model
Human UGC creators typically charge $50 to $500 per video. Where you land in that range depends on the creator's audience and experience, whether you need raw footage or an edited cut, and whether you buy paid usage rights so the video can run as an ad. On top of the fee, you ship the product, write a brief, wait 3 to 10 days for delivery, and often go through a round of revisions before the video is usable.
That is fine for one video. It stops working when you run paid social and need ten, twenty or fifty creatives a month to keep finding new winners. At that volume, creator fees become the biggest line in your production budget, and the calendar becomes the bottleneck: by the time a batch lands, the hook you wanted to test is two weeks old.
With an AI UGC generator, the same creator-style video costs $1 to $5 depending on the model and is generated in minutes. You pick a ready-made AI influencer or build your own with a consistent face across every video and photo, upload your real product so it is composited faithfully into the scene, and export in 9:16 for TikTok, Reels and Shorts or 16:9 for YouTube and landing pages.
See the full breakdown of credits and per-video prices on the UGC pricing page.
This calculator is not an argument to fire every creator. A human creator with a real following brings distribution and a personal endorsement that an AI influencer does not. Products that need to be physically demonstrated in a specific way, or brands where a named creator is part of the offer, still justify the fee. The practical answer for most ecommerce teams is a mix: AI UGC for volume testing of hooks, angles and offers, and a smaller number of human creators for the concepts that already proved themselves.
The monthly cost cards show the direct fee for the same number of videos. Yearly savings is the monthly difference times twelve. "AI videos for the same budget" answers a different question: if you kept spending what you spend on creators today, how many AI UGC videos would that buy? For most teams that number is the more interesting one, because more creatives tested usually matters more than a lower bill. The days saved figure is the time you no longer spend waiting for a batch to come back.
Human cost = videos per month × creator rate. AI cost = videos per month × AI UGC price per video. Yearly savings = (human cost − AI cost) × 12, floored at zero. AI videos for the same budget = human cost ÷ AI price, rounded down. Days saved per month assumes one creator batch per month with the turnaround you entered, versus AI UGC generated in minutes. The default rate of $150 sits inside the indicative $50 to $500 market range for human creators; the default AI price of $3 sits inside the $1 to $5 range on Kreavo. Shipping, briefing time, revisions and usage-rights fees are not included. Adjust every input to match your own numbers.