What drives the price of an AI UGC video
The main variable is the AI model. Kreavo routes video generation through several models under the hood, including Seedance, Kling, VEO, and Wan, and each has a different compute cost. Faster or lighter models sit near the $1 end; the most demanding models for realism and motion sit near $5. Length and resolution also play a role. You see the credit cost before you generate, so there are no surprises.
How credits work
- Pay-as-you-go: you buy credits and spend them on videos, photos, face-swap, or try-on. There is no per-seat fee.
- One account, one balance: the same credits cover every model and every feature.
- Free trial: 150 credits with no credit card, so you can generate before you pay anything.
- AI product photography starts at $1 per image, up to 4K.
- Unlimited variations: rerunning a script with a new hook or a different AI influencer just costs another video.
AI UGC vs paying a creator
A human UGC creator typically charges $50 to $500 per video, often plus product shipping, usage rights, and revision fees, and delivers in 3 to 10 days. With AI UGC at $1 to $5, the same budget that buys one human video buys dozens of AI variations, generated the same day. That changes how you work: instead of betting on one script, you test many hooks and angles, then spend on a human creator only for the angle that has already proven itself.
What a small testing budget buys
Say you set aside $50 for a product launch. With human creators, that does not cover a single video in most cases. With AI UGC, it covers roughly 10 to 50 videos depending on the model, enough to test several hooks, two or three AI influencers, and both 9:16 and 16:9 exports. The cost of being wrong about an angle drops from hundreds of dollars to a few.
Prices above are the ranges available on Kreavo at the time of writing; the exact credit cost per model is shown in the app before you generate.